As the Sino-Indian border standoff enters the 20th day, an increasingly strident Chinese media said New Delhi must be taught "a bitter lesson" and added that India "will suffer greater losses than in 1962" if war were to break out today.
An editorial on Wednesday in the hardline state-run Global Times also said the Chinese public is "infuriated by India's provocation" and "look(s) down" on India's military might.
Further, it accused India of "acting shamelessly before the international community" and of "coercing" Bhutan to get involved in this latest India-China border standoff.
China last week made oblique reference to the 1962 warbetween the two countries, after which defence minister Arun Jaitley retorted, making clear that the India of 2017 is vastly more powerful militarily now than it was in 1962.
Since Jaitley's retort , a prickly Chinese media has been trying to throw his comments back at him.
"Jaitley is right that the India of 2017 is different from that of 1962 - India will suffer greater losses than in 1962 if it incites military conflicts," said the editorial in Global Times, which is run bythe Chinese Communist Party's official newspaper People's Daily.
Beijing-run media appears to be irked not just by Jaitley but also with Indian Army chief Bipin Rawat, who recently said India "is ready for a two-and-a-half front war". He was referring to China, Pakistan andinternal conflicts.
The almost three-week-long stand-off between India and China was sparked by Beijing starting to build a road in the Donglang area of the Sikkim sector, in violation of a 2012 agreement with India.
"We firmly believe that the face-off in the Donglang area will end up with the Indian troops in retreat. The Indian military can choose to return to its territory with dignity, or be kicked out of the area by Chinese soldiers," the editorial said.
"This time, we must teach New Delhi a bitter lesson," it added.